“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership. The singer has already put out a single, 'Hello,' which is on track to set a record for most downloaded single and has already broken Vevo's previously most-viewed music video record with 27.7 million views in 24 hours.

$30 million is about ten times more than the average marketing deal, but Adele's team is banking on the long-gestating album to be a hit when it launches later in November. It's not currently clear where the status of that offer is with Apple. Meanwhile, the singer's agents at William Morris Endeavor - a talent agency - have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail).

Adele 25 target deluxe edition cover